10 Creative Ways to Sell Personal Training Online

The online personal training market is growing rapidly, but as supply increases, so does the need for differentiation. If you're a trainer looking to stand out, attract more clients, and generate more revenue, it's time to explore creative and flexible ways to sell your services.

In this article, we'll show you 10 practical ideas to expand your online training business in an original and effective way.

1. Sell Plans “A La Carte”

Not all clients want or need ongoing support. Many prefer plans with a clearly defined start and end point. Create specific, ready-to-use programs, such as:

• “4-Week Glutes Plan”
• “Office Mobility Training”
• “10km Race Preparation Plan”

Sell these products through your online store or training app.

2. Time-Limited Challenges

Create paid challenges with a specific duration, for example, 21 or 30 days. These programs generate engagement and build a strong community.

Examples:

• “30 Day No Excuses Challenge”
• “21 Days of Abs”
• “Summer Body Challenge”

Includes access to a WhatsApp group, weekly live streams, app support, and prizes for the most dedicated participants.

3. Monthly Subscription Models

It offers continuous access to training, videos, and support for a fixed monthly fee. This is one of the most sustainable ways to generate recurring income.

Includes:

• Workouts updated weekly
• Access to an online community
• Lives with group sessions
• Feedback on progress

4. Online or Hybrid Group Sessions

Organize group training sessions via Zoom or a hybrid (in-person + online). You can:

• HIIT, mobility or strength classes
• Weekly thematic sessions
• Programs with limited vacancies

Allows you to scale your time and offer more affordable prices.

5. Workshops or Masterclasses

Share your knowledge through one-off events. You can teach:

• Home training techniques
• How to put together an effective training plan
• Nutrition strategies for performance

Sell tickets online and offer a certificate or bonus (e.g. free plan).

6. E-books and Digital Guides

Create paid content such as:

• Beginner Workout Guides
• Meal plans
• E-books about healthy habits

You can sell them individually or include them as a bonus in your main plans.

7. Mentoring Other Coaches

If you have digital experience, why not share your knowledge with other professionals?

Offers:

• 1:1 Consulting
• Mentoring programs
• Training on tools like Trainerize, Canva, or social media

This way, you also position yourself as a reference in the field.

8. Partnerships with Nutritionists or Brands

Works with healthcare professionals or supplement brands to create complete packages.

Examples:

• Training + Nutrition Consultation
• “Body & Mind” Pack with physiotherapy included
• Partnerships with supplement stores to create challenges with prizes

9. VIP Club or Exclusive Community

Create a closed group with exclusive benefits for your most loyal customers:

• Monthly Lives
• Early access to programs
• Question and answer sessions
• Loyalty and rewards plan

Creates an environment of support, motivation and belonging.

10. Custom Applications with Your Branding

If you use platforms like Trainerize, you can customize the app with your name and logo. This conveys professionalism and reinforces your brand. Your clients have access to:

• Mobile workouts
• Demonstration videos
• Nutritional monitoring
• Chat directly with you

It's a modern and practical way to deliver value and build trust.

Conclusion

These days, selling online training isn't just about creating generic plans. Clients are looking for personalized solutions, ongoing support, and unique experiences. By using these 10 strategies, you can diversify your offerings, increase your revenue, and build long-term customer loyalty.

If you want to launch your own online training service with a solid brand, visit www.treinoemcasa.com . We have solutions for coaches who want to grow in the digital world and transform lives.